Hello

Nice to have you!

I’m a storyteller at heart, passionate about crafting narratives, building communities, and driving engagement through social-first strategies. With 10+ years in social media, I’ve navigated the rise and fall of platforms from MySpace to TikTok, always adapting with data-driven insights and brand-first thinking. Guided by transparency and creativity, I thrive on solving challenges with innovative solutions.

I'm a Bullet Journal enthusiast, nerd culture aficionado, TikTok creator, and owner of cat named Estelle Getty. Curious about how culture drives sales? Dive into my chat with Sidekick, exploring the seismic impact of #BookTok on the publishing world! 📚✨